Seriously, we should. For those of us who hope to profit from our passion one day (if not already) we need to accept the reality that this is a business. Oh, but you don’t write for the money, you write because you love it, right? That’s crap. Then don’t try to get published. Just read your stories to yourself. But, oh, you write for yourself, not for others? Bullshit. Saying that is the equivalent of singing in the shower, and even then, at the very least you have a small audience. Even if he is your trusty canine companion.
Treat your craft with the passion it deserves. Not just when you are crafting, but when you are talking about it. If you are unpublished, (a minority, right?) talk to people about what you do. Tell them about your story, get them excited about YOUR creation. Get them to want to know more. Send them to your blog, to your website, to your facebook. Today, we have advantages that novelists of the past never had. And yes, it’s okay to be called a novelist, even if my grandmother thought that “novelists” were not well thought of in high society. In today’s day and age, we can network faster and easier than ever before. Use the tools that are there at your disposal.
When you get published, keep up the hard work. So you have an agent, an editor and a publisher. You have that little ISBN number assigned to your work, and your paper baby has flown the nest into the neatly stacked shelves of bookstores. Guess what? Your work is far from done. Keep talking; yell to people that YOU have a book that deserves to be read. Hand out business cards like toothbrushes in a dental convention. Go to parties (the hard-life, I know), always keep something that will make people remember your book. It is your job to make the book sell. I know the writing should sell itself, but let’s be honest for a moment, people need to know where and how to find your book first.
I’m tired of seeing people that are desperately passive with their desires, or that feel that what they have created is so fantastic they don’t have to do anything at all to succeed. Look at the most successful brands in the world, and you tell me how much you think they spend on marketing alone. Rant finished.